Kenya’s SportPesa signs sponsorship deal with Hull City

By Kiprono Willy
Sportpesa is once again ahead of its competition in trying to go global since today it just sponsored English Premier League Club Hull City in a multi-million Pound shirt deal and has been dubbed as the most lucrative deal in the club’s history. It looks like those Kshs100 people lose daily are really adding up to huge amounts.

High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article.Ronald Karauri, SportPesa chief executive, said the investment in the EPL club was “a big milestone” for SportPesa as it represented the “scaling of a Kenyan brand into the global market”.

The  three-year deal will see the online gaming company have their name and company logo on Hull City’s home, away and third shirts for the 2016/17, 2017/18 and 2018/19 seasons.
The new sponsorship deal is the most lucrative in the Club’s proud 112-year history.
Simon King, Commercial Manager at Hull City Tigers, said: “We are delighted to form a three-year partnership with SportPesa.The deal, whose monetary value was not revealed by either party, is believed to be worth millions of sterling pounds.
“SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa.
“The deal is by far the largest in our history and a sign of our ambition to grow our Club and become a household name in our sport globally.”
The online gaming company has been spreading its wings since its inception in 2014 by sponsoring a number of sporting events in the country, including becoming the title sponsor of the Kenya’s top-tier football competition – the Kenyan Premier League as well as sponsoring giants Gor Mahia and AFC Leopards.
This new partnership with the Tigers sponsorship marks the company’s global expansion starting with the UK where gaming services will be available on their platform within the next one month.